Bar Consulting & Training, Mixology Classes, Private Events/Bartending Services

Want to know the secret to crafting the perfect cocktail? Spoiler: it’s way more fun than you think.

Whether you’ve never shaken a cocktail in your life or you’re a seasoned bartender looking to level up, our hands-on mixology classes will have you shaking, stirring, and sipping like a pro in no time. These aren’t your typical stuffy workshops—we’re talking lively, interactive sessions where you’ll work with premium spirits, learn legit techniques, and actually enjoy yourself in the process.

Our students keep coming back, and it’s not just for the free booze. You’ll build real skills, gain confidence behind the bar, and connect with other cocktail lovers along the way. It’s the perfect setup for an unforgettable date night, a team outing that doesn’t suck, or just a damn good time with new friends.

Join us for a public class in NYC or bring the party to you—we do private events at bars, offices, homes, and anywhere else you want to get the cocktails flowing.

What You’ll Learn:

• Principles of Mixology – The fundamentals of balance, technique, and flavor that separate good drinks from great ones.
• Classic Cocktail Crafting – Nail the timeless recipes everyone should know how to make.
• Experiential & Creative Cocktails – Go beyond the basics and get weird (in the best way).
• Garnish Mastery – Make your drinks look as good as they taste.
• Natural & Zero-Waste Ingredients – Learn sustainable techniques for syrups, infusions, and ingredients that don’t trash the planet.
• Booze-Free Mixology – Craft sophisticated non-alcoholic cocktails that actually impress.

Ready to shake things up? Let’s make some drinks, have some laughs, and turn you into the cocktail hero your friends deserve.

Your team is the heart of your guest experience. While great food and drinks matter, it’s your staff who transform a visit into a memorable moment that keeps guests coming back. A properly trained team doesn’t just serve drinks—they create connection, build loyalty, and elevate your brand with every interaction.

We deliver high-level hospitality training in a direct, engaging way that increases your team’s speed, efficiency, and confidence behind the bar. Our approach builds not only technical skills but genuine pride in craft and service. The staff we’ve trained consistently report higher job satisfaction and longer tenure, creating stability and consistency for your operation.

What We Train:

• Hospitality & Guest Connection – The art of reading guests, creating genuine moments, and building the regulars who become your foundation.
• Efficiency & Waste Management – Smart systems and techniques that minimize waste, maximize speed, and keep service flowing smoothly during peak hours.
• Bar Setup & Workflow Optimization – Physical bar organization and mise en place strategies that set your team up for success.
• Systematic Service Approach – Consistent, repeatable methods that ensure every guest receives excellent service regardless of who’s behind the bar.
• Mixology Technique – Proper bartending fundamentals, from shaking and stirring to proper dilution and garnish execution.
• Brand & Product Education – Deep knowledge of your menu, spirits, and offerings that empowers your team to guide guests confidently and upsell authentically.

The sober-curious movement isn’t slowing down—it’s accelerating. Today’s guests want sophisticated, delicious non-alcoholic options, and if you’re not offering them, you’re leaving money on the table and missing an entire demographic.

We’ve been crafting alcohol-free cocktails since before “mocktail” became a buzzword, and we specialize in building NA bar programs that actually perform. Our approach delivers high-margin, zero-waste menus that compete with—and sometimes exceed—the profitability of your traditional alcohol offerings, all while expanding your guest base and enhancing your reputation as an inclusive, forward-thinking establishment.

Whether you’re adding a few thoughtful NA options or building a comprehensive alcohol-free program, we’ll create a solution tailored to your brand, operation, and clientele.

What We Do:

• Custom Menu Development – Sophisticated alcohol-free cocktails designed specifically for your concept, with a focus on zero waste, high margins, and genuine flavor complexity.
• Staff Training & Education – Comprehensive training on NA cocktail creation, product knowledge, and how to confidently recommend and upsell alcohol-free options.
• Product Sourcing – Expert guidance on selecting premium non-alcoholic spirits, mixers, and specialty ingredients that elevate your program.
• Special Programming Coordination – Development of NA-focused events, promotions, and initiatives that drive traffic and build community around mindful drinking.

Don’t get left behind. Let’s build an alcohol-free program that sets you apart and keeps your register ringing.

Check out our sister brand, Hempress Cocktails, for fresh alcohol-free cocktails and techniques.  hempresscocktails.com

The best way to build loyal fans isn’t through flashy marketing—it’s by getting your product into people’s hands and telling your story in a way that resonates. With deep experience in bar and bottle shop operations, we bridge the gap between brands and the venues that serve them, creating meaningful connections that drive sales and build lasting loyalty.

We specialize in brand education and active, supportive partnerships that go beyond the transactional. Whether you’re launching a new product, expanding distribution, or looking to deepen relationships with existing accounts, we help you cut through the noise and create genuine engagement.

Brand Education

• On-Premise Staff Training – Comprehensive education for bartenders, servers, and retail staff who become your most valuable brand ambassadors when they understand and believe in your product.
• Customer Engagement Experiences – Hands-on tastings, mixology classes, and interactive events that create memorable moments and turn casual drinkers into brand advocates.

Partnership Development & Support

• Account Development & Structuring – Strategic partnerships with bars, restaurants, and bottle shops, with customized partnership structures that optimize relationships and serve the needs of both parties.
• On-Site Partner Support – Active, ongoing support including promotional events, tastings, staff training, and brand education that keeps your product top-of-mind and moving off the shelf.

Ready to turn awareness into advocacy? Let’s build partnerships that actually perform.

Throwing a bash? We’ve got you covered. Whether you’re hosting an intimate gathering, a milestone celebration, a wedding, or a corporate event, we handle every detail so you can actually enjoy your own party.

From initial concept to last call, we bring professional expertise, custom beverage programs, and exceptional service to events of any size. Our team specializes in creating memorable bar experiences—whether you want a fully stocked traditional bar, an elevated alcohol-free option, or something uniquely tailored to your vision.

What We Do:

• Event Planning & Management – Comprehensive event coordination to ensure your bar service runs flawlessly from setup to breakdown.
• Custom Beverage Menu Creation – Thoughtfully designed drink menus that reflect your event’s style, from signature cocktails to curated wine and beer selections.
• Professional Event Staffing – Experienced, personable bartenders and bar staff who deliver excellent service and keep the good times flowing.
• Alcohol-Free Bar Options – Sophisticated NA beverage programs that ensure every guest has something special to sip, regardless of their drinking preferences.

Ready to raise the bar on your next event?

Keep your space buzzing and your guests coming back with curated special programming that creates buzz, builds community, and drives consistent traffic.

From interactive mixology classes and live music nights to sophisticated high tea services and seasonal celebrations, we design and execute memorable events tailored to your brand and clientele. Whether you’re looking to fill slow nights, attract new demographics, or simply give your regulars something fresh to get excited about, we’ll help you create experiences that stand out.

What We Offer:

• Event Concept & Development – Custom programming designed to align with your venue’s vibe and business goals.
• Mixology Classes & Tastings – Interactive, educational experiences that engage guests and showcase your beverage program.
• Themed Events & Seasonal Programming – High tea services, spirit dinners, holiday celebrations, and creative concepts that keep your calendar full and your guests engaged.
• Execution & Management – Full event coordination from planning through execution, so you can focus on running your business.

Ready to give your guests something to talk about? Let’s create programming that keeps them coming back for more.